This Is For You If:

✔️ You're a groomer, trainer, pet food creator, or pet biz dreamer ✔️ You're tired of being the broke, overworked pet whisperer ✔️ You want a luxury brand that lets you charge what you’re worth ✔️ You want a waitlist, not just word of mouth ✔️ You’re ready to build something real—and profitable

What You'll Learn:

How to create a brand that commands attention (and higher prices) The Luxe Leash™ Method to position yourself as the top dog in your niche Offer creation and packaging for premium profit How to attract clients with emotional, ethical marketing that converts How to launch like a pro—even if you hate selling

What's Included:

6 core modules with video lessons Downloadable templates, scripts, and content guides Private community for feedback, networking, and support Live Q&A and coaching calls Lifetime access + all future updates

Love Notes From The Pack:

"I went from charging $40/session (and being haggled by customers) to booking $250+ packages and being fully booked in 6 weeks!"  – Bella, Dog Groomer "My dog food brand finally looks like a luxury product.  I launched and made $8K in my first month."  – Janelle, Pet Chef

About the Course

Ready to Unleash Your Brand? Don't wait another year stuck in "passion project" mode. Join Luxe Leash™ now and brand your way to six figures.

Meet Your Instructor, Odaz Gibbs 

Join me as I guide you through the modules and share my expertise on building a thriving pet brand.  With years of experience in the industry, I am dedicated to helping you achieve your business goals and stand out in the competitive pet market.  Let's get started on this adventure together and pave the way for your pet business success!

Full Course Curriculum

6 Chapters · 19 Lessons

  1. 1

    Chapter 1: The Petpreneur Identity Shift

    1. (Included in full purchase)

      Debunking Industry Myths

    2. (Included in full purchase)

      Emotional intelligence + storytelling: Your hidden superpower

  2. 2

    Chapter 2: Niche Down, Brand Up

    1. (Included in full purchase)

      Understanding Your Ideal Client

    2. (Included in full purchase)

      Ideal client deep dive: how to attract premium buyers

    3. (Included in full purchase)

      Aligning brand values with pet parent psychology

    4. (Included in full purchase)

      Claiming your unique niche (wellness? training? treats?)

    5. (Included in full purchase)

      Finding your core differentiator

  3. 3

    Chapter 3: Brand Like a Boss

    1. (Included in full purchase)

      Developing Your Own Luxe Leash™ Framework

    2. (Included in full purchase)

      How to create your "signature suite" of offers

    3. (Included in full purchase)

      More framework: tone, voice, vibe, and emotional resonance

    4. (Included in full purchase)

      Visual branding that screams "high-end"

  4. 4

    Chapter 4: Premium Offer Creation

    1. (Included in full purchase)

      Building Recurring Revenue: (subscriptions, bundles, VIP memberships)

    2. (Included in full purchase)

      Pricing with confidence

  5. 5

    Chapter 5: Attract + Sell Without Feeling Sleazy

    1. (Included in full purchase)

      Deeper psychology of pet parents: what makes them buy now & what repels them

    2. (Included in full purchase)

      Building Authority and Ethical Selling (Press Features & Client Wins)

  6. 6

    Launch & Grow

    1. (Included in full purchase)

      Launch strategy for your first $10K+ month

    2. (Included in full purchase)

      Waitlists, webinars, and workshop hacks

    3. (Included in full purchase)

      Scaling without burnout (automations, affiliate collabs, passive products)

    4. (Included in full purchase)

      How to become the “it guy/girl” of your niche with PR, podcasts, and pets

Ready to Transform Your Pet Business Into a 6 Figure Powerhouse?

Take the next step towards building a successful pet brand

Please contact us for access (opens email in new window)